Behavioral Science: How It's Saving Culture, Wellbeing and Bottom Lines
Behavioral science as a framework, profession and industry has been on a steady rise since the 1950's. In the last 5 years, using a scientific approach to today's largest challenges is quickly becoming a gold standard - from keeping people safe during the pandemic to restoring and redesigning organizational culture, performance and wellbeing in the months following.
We define our particular brand of behavior science, applied behavior analysis, as:
A system of thinking, sourcing data, and choosing solutions based upon the principles of human behavior in order to produce positive and socially meaningful change for all stakeholders.
This week, we're taking a look at some of our favorite colleagues in the world of behavioral science as it pertains to organizational culture.
When people think scientifically, several components are involved:
They ask provocative, insightful questions.
They ask the right provocative, insightful questions.
They seek to find the right answers to the right questions in a systematic, reliable, objective and focused way.
They get the best answers possible.
As a result, they save time, money, energy, morale.... the list goes on.
When behavior scientists think about culture, we start with a simple idea:
This week's blog contains an article on the ROI of wellbeing programs from George Bell, wellbeing accountant and co-founder of Corus, a UK firm that uses AI-powered, data driven insights to show the impact and return of wellbeing investments.
Our featured resource is a downloadable presentation on how to hire for and use behavioral science within organizations from Matt Wallaert, former head of Behavioral Science at Microsoft and current founder of BeSci.io.
Our feature podcast contains a juicy podcast from Board Certified Behavior Analyst, Dr. Natalie Parks, on how she uses science to affect culture and performance within the emergency responder industry.
As a bonus we've included a case study that used behavioral science to increase engagement in employees and leaders by Krukow, followed by our call to action to join our beta testers for our updated world-class culture assessment: The Culturegram.
This week, consider where you may already be using a scientific approach, or where more great ideas, thoughts and questions are begging to be found.
