Why Times of Internal Change are Ideal for Culture Assessments

Times of change within an organization can feel chaotic and overwhelming, causing us to operate from a mindset of fear and hesitation. New and potentially useful programs and strategies are put on hold for later and, sometimes, later never comes. The result is company-wide inertia, where it feels like a lot is happening, but nothing is identifiably improving.

However, a culture assessment can be extremely beneficial during times of internal shifts for several reasons:

1. Identify areas of strength and weakness: A culture assessment can help identify areas of your company's culture that are working well and areas that may need improvement. This can help you make informed decisions about how to navigate internal shifts and ensure that your company's culture remains strong and aligned with your values and goals.

This is especially valuable during a time of change, when culture can shift into a downward spiral. With an assessment to guide the way, this potential downward spiral is avoided and a solid anchor is instead put into place.

2. Facilitate communication and collaboration: A culture assessment can help facilitate communication and collaboration among employees, particularly during times of change. By involving employees in the assessment process, you can help ensure that everyone feels heard and valued, and that everyone is working together towards a common goal. This makes people feel like they’re along for the ride, however chaotic and adventurous they may be.

3. Improve employee engagement and retention: A strong company culture can help improve employee engagement and retention, which is particularly important during times of internal shifts. By assessing your company's culture and making changes as needed, you can help ensure that your employees feel valued and supported, which can help reduce turnover and improve overall morale.

4. Enhance customer satisfaction: A strong company culture can also help enhance customer satisfaction, as employees who feel engaged and supported are more likely to provide excellent customer service. By assessing your company's culture and making changes as needed, you can help ensure that your employees are providing the best possible service to your customers.

Overall, a culture assessment can be a valuable tool for navigating internal shifts and ensuring that your company's culture remains strong and aligned with your values and goals. By involving employees in the assessment process and making changes as needed, you can help improve employee engagement and retention, enhance customer satisfaction, and create a positive and productive work environment.